Yong, with his collaborator Kim Tae-jee under the Good Life team, took over composing and producing Beast’s albums, starting with 2013’s “Hard to Love, How to Love,” whose lead single, “Shadow,” won Best Music Video in the Melon Awards that year. Most of the songs in their initial years were written by Shinsadong Tiger, but even then, Beast members showed a knack for collaborating and turning out interesting tunes themselves, especially rapper Yong Junhyung. The group went on to make hit after hit-“Mystery,” “Shock,” “Special,” “Breath,” “Fiction” (arguably the foremost K-pop anthem), and “Beautiful Night.” Melon Awards named them Artist of the Year for two consecutive years, 20.īy the time they left Cube in 2016, Beast was generating nearly 50% of the agency’s annual income. Highlight debuted as the six-member Beast in 2009 with the smash-hit “Bad Girl,” rivalling Super Junior of SM Entertainment and Big Bang of YG Entertainment in popularity, and catapulting their small agency, Cube, to the big time, becoming only the fourth agency to go public, after SM, YG, and JYP. He also did the excellent choreography in the video. But in the “Not the End” MV, he appears more striking and aesthetically overwhelming. 1 Asian Male Fashion Celebrity Face (“Most Handsome”) for two consecutive years, 20. Lee Ki-kwang has always been known as K-pop’s top “visual”: in fact, he was named by Hong Kong I-Magazine in a survey of the region’s photographers and stylists as No. The ever photogenic and handsome members-Lee, Yang, Son, and leader Yoon Doo-joon-are styled flawlessly. The images are serene, dreamy, and meditative. The color palette ranges from organics to pastel, with lots of blooms and greenery. The MV of “Not the End” is a gorgeous celebration of spring, spirit, and vivacity. Highlight has always been known for its solid discography and well-conceptualized music videos, and “Not the End” is no exception. Watch more News on iWantTFC Gorgeous music video Not surprisingly, “Not the End,” the lead single of Highlight’s third mini-album “Blowing,” seems to echo the melancholy strain of “Loved,” which, in true Beast/Highlight tradition, is about heartbreak and separation.Ĭonjuring the “cold winter” at first, the lyrics declare, “Spring will come.” The pre-chorus, sung beautifully by Yang Yo-seob and Son Dong-woon, evokes “the moment we spent together” and begs the beloved to “stay”: “The times that have stopped for you/ Wake me up from the frozen.” The chorus proclaims, “I’m still here, it’s not the end,” then drops the striking bouncy instrumental riff. from JYP Entertainment is set to make its return after Highlight’s.Ĭomposed by Lee Ki-kwang, Highlight’s main dancer and lead vocalist, with some help from Joo Chan Yang and “Lavin,” “Not the End” is a mid-tempo dance ballad that starts reflectively then picks up pace to build up to a refrain that’s an electronic-orchestral drop reminiscent of the band’s very memorable valedictory before entering the military in 2018, the highly acclaimed “Loved.” The last in fact has made its comeback only in April. The song immediately skyrocketed to the iTunes charts around the world, including the Philippines, and its MV on Youtube trended well, with Netizens commenting that the song seemed to herald the return not only of Highlight but also of other second-generation K-pop acts such as B1A4, Super Junior, and Shinee. Highlight, the 11-year-old K-pop act formerly known as Beast and identified by BTS as the band it “looks up to,” has made a triumphant comeback from military service with “Not the End,” a scintillating dance ballad that celebrates spring, vitality, hope, and fresh beginnings.
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